Carlos Ramirez is the Founder and CEO or Powerful Foods. A Miami Beach Based business that was born out of commitment to create delicious high protein products to fuel an active lifestyle. The powerful product line can be found online and in nearly 10,000 grocery and specialty stores in the U.S., Ireland and across the world. On today’s episode we talk to Carlos about the idea for the business, the disruptive (and very polarizing) marketing strategy used to launch the product , being featured on the Today Show, Conan Obrien, Jay Leno, Esquire Magazine and much more.

Show Notes

Outline of This Episode

01:15 – Introduction to Carlos and the controversial marketing launch of Powerful Foods
05:46 – The controversy that landed Powerful Foods on national TV shows
08:53 – A deeper look into the “Find Your Inner Abs” campaign
16:14 – Carlos’ evolution from engineer to marketer to “doer”
18:47 – Where does Carlos’ drive and determination come from?
23:45 – How Carlos is raising his kids to value and no take their quality of life for granted
26:35 – The most defining moments in Carlos’ life
30:21 – Important role models/mentors in Carlos’ life
32:25 – What piece of advice would Carlos give himself 10 years ago
33:50 – what piece of advice would Carlos give himself today
35:16 – Upcoming plans and goals for Carlos and Powerful Foods
39:30 – Miami Rapid Fire Segment
47:41 – Closing thoughts from Carlos